A Florentine story of passion and craftsmanship

The Downtown Collection by Signorini

It all began in Florence in 1923. The protagonists were visionary artisans who, after a long path of experimentation, transformed their ideas into innovative forms and technically perfect objects. A journey that has lasted over a century and one which Signorini has perfected year after year by constantly keeping up with the ever evolving market that is marked by innovation, both in terms of processing and in the materials used. Signorini has welcomed this challenge of contemporaneity with a passion which has led to their success today. Downtown is the new collection born out of the collaboration between Signorini and Dainellistudio. It was written in their destinies that both should devote themselves to this challenge to create the perfect balance between historicity and contemporaneity. The new Downtown Collection, presented at the latest Design Week in Milan, is characterized by  minimalism and the high decorative impact of the objects. 

Tuscany itself was celebrated during Design Week with an event in collaboration with Proraso which transformed a space into a "Barberia del Fuorisalone" in Signorini style. The entire collection rests on iconic pieces which recall the style of times past and that are being reintroduced today with a new approach to confer upon the objects, not only beauty, but a fresh and contemporary flavour. The technique used and the finishing touches are cutting edge, and the customizations are the real distinctive feature of the collection. Downtown is the heart of the city. It is the place where the influences of history and the modern age converge in an unmistakable atmosphere. Downtown, as its own philosophy, transforms the home into a pulsating encounter of different cultures thereby lending character, style, and sophistication to the everyday environment. A virtuous axiom between art, elegance, and innovation is the result of the company that today represents true excellence in the “Made in Italy” brand. Discover the Downtown Collection.